LoveJuice
For the past three years, 1201 Events has been the lead promotions partner for LoveJuice at Ibiza Rocks, shaping the event into one of the venue’s most consistently successful and high-energy residencies. Our long-standing collaboration has allowed us to develop a deep understanding of the brand, the venue, and Ibiza’s ever-evolving audience, enabling us to drive sustained growth year after year.
Central to this success has been strategic use of our extensive event networks across the UK and Europe. By leveraging relationships with promoters, tastemakers, and partner venues, we have built a powerful referral ecosystem that consistently feeds new audiences into the Ibiza Rocks residency. Alongside this, we implemented a bespoke event program—including targeted pre-parties, curated travel packages, and cross-market activations—that keeps LoveJuice top of mind for both international visitors and Ibiza regulars.
Through a mix of creative marketing, targeted outreach, and network activation, 1201 Events has continually increased weekly attendance and strengthened the event’s reputation. Today, LoveJuice stands as one of the strongest and most in-demand events at Ibiza Rocks, a testament to the impact of a long-term, relationship-driven growth strategy and our ability to scale lifestyle brands in the world’s most competitive clubbing market.
