Claptone Presents The Masquerade
In 2025, 1201 Events was appointed as the lead promotions partner for Claptone’s residency at Chinois, Ibiza—one of the island’s most prestigious nightlife destinations. This high-profile collaboration positioned 1201 Events at the forefront of global electronic music marketing and live event operations.
Our team delivered a fully integrated campaign across every core promotional and operational area. We developed and executed a dynamic content marketing strategy, producing striking visuals, video assets, and social-first campaigns that maximized engagement and ticket conversions. Through targeted PR and media relations, we secured premium editorial coverage and amplified Claptone’s brand visibility on an international scale. A robust sales strategy optimized ticketing funnels and strategic partnerships, ensuring strong weekly attendance and sustained revenue growth.
Beyond promotion, we managed merchandise distribution, curating and delivering premium branded items to enhance the fan experience and unlock additional revenue. We also oversaw guestlist curation, shaping an exclusive VIP and influencer ecosystem that elevated the atmosphere and extended reach through organic social amplification.
The results have been exceptional. Claptone at Chinois consistently draws over 1,500 attendees each week, establishing it as one of Ibiza’s most successful residencies of 2025. This project underscores 1201 Events’ ability to merge creative marketing, operational excellence, and strategic partnerships to deliver high-impact, scalable results for world-class music brands and venues.
