CamelPhat
Following the success of our digital-first campaign for Defected at Pacha, 1201 Events was appointed to lead promotion for CamelPhat’s Tuesday residency at the same iconic venue. This appointment underscored our reputation for delivering measurable results and our ability to adapt strategies to different audiences within Ibiza’s highly competitive nightlife market.
For CamelPhat, we deployed a dedicated on-island promotion team whose deep relationships across Ibiza’s hospitality and lifestyle sectors proved pivotal. Leveraging a trusted network of hotels, restaurants, beach clubs, and boutique businesses, our team embedded the CamelPhat brand into the daily journey of holidaymakers—creating multiple touchpoints for ticket sales and event awareness. From concierge partnerships and hotel lobby activations to collaborations with high-footfall dining spots and retail spaces, we ensured the event remained visible and accessible to the island’s key visitor segments.
This ground-level strategy was supported by real-time intelligence and agile marketing, allowing us to adapt messaging and focus efforts based on visitor flows and booking trends. The result was a powerful combination of personal connection and market reach that drove consistent weekly sell-outs and strengthened CamelPhat’s position as one of Ibiza’s must-attend Tuesday nights.
Through this project, 1201 Events demonstrated its ability to pair world-class marketing with on-the-ground execution, blending digital know-how and local networks to turn a high-profile residency into a commercial and cultural success.
